Analysis: Zoom to Acquire Five9

 | 23 Jul 2021

Zoom’s projected 14.7 acquisition of Five9 is clearly a game-changer for this technology space. In this episode, AVANT’s Ken Presti hosts Forrester analyst Jay McBain for a thought-provoking analysis of the underlying strategy.


2:15 Jay’s First Reaction to Acquisition

3:30 The Difficulty of Acquisitions

6:00 The Advantage of Synergies

7:54 Impacts on the Industry

10:40 Brand Effects

13:00 The Zoom Phone

14:30 Customer Strategy Impacts

16:35 What to Ask Your Trusted Advisor


Jay McBain

Forrester analyst