Common Pitfalls in Digital Communications

Digital communications between a company and its customers and prospects certainly doesn’t feel new. After all, many companies have chat, email, and web forms as “Contact Us” options on their websites. Additionally, several organizations market to their prospects using email and SMS. While these digital mediums were intended to offer convenience and promised efficiencies, many barriers to effective digital communications still exist. Why is that the case? What are the best practices when getting started with a digital communication strategy? Most importantly, what impact will a well-designed digital strategy have on the customer and employee experience? Tune into our latest AVANT Technology Insights podcast and join John Paullin, Senior Analyst at AVANT, and Boris Ginshpun, Vice President of Product Strategy at LiveVox, as we explore the answers to those questions and more!