Channel collaboration enables AVANT network of “trusted advisors” to offer comprehensive portfolio of security services

CHICAGO, Oct 9, 2018, 10:00am EDT—AVANT Communications, a leading channel sales enablement company and the nation’s premier distributor for next generation technologies, today announced a newly forged alliance with Trustwave. Avant’s thousands of channel sales professionals, known as Trusted Advisors, help customers navigate today’s fast changing IT landscape to help make the right technology choices to solve today’s business problems.

The alliance grants the AVANT Trusted Advisor channel ecosystem access to Trustwave’s large portfolio of managed security services covering threats, vulnerabilities and compliance. AVANT is the first Master Agent to have a channel sales relationship with Trustwave. Master Agents help service providers and managed service providers (MSPs) extend their sales reach by enabling a network of channel sales professionals to represent their products and services. AVANT is a leader amongst the Master Agent community continuously bringing next generation IT services and new categories of services to the channel community, such as Trustwave’s security portfolio.

Trustwave is a leading cybersecurity and managed security services provider (MSSP) that helps businesses fight cybercrime, protect data and reduce risk. Using threat intelligence paired with elite in-house security experts, Trustwave helps businesses assess risks and proactively protect networks and data against evolving attack methods and rapidly expanding threat landscape.

“Introducing Trustwave to the channel ecosystem is a game changer for the industry, enabling trusted advisors for the first time to offer a comprehensive portfolio of security services from this laser-focused security provider,” said Ian Kieninger, CEO and co-founder of AVANT. “AVANT continues its tradition of pushing the agent channel community into new high growth areas.”

“We are pleased to add AVANT to our growing community of managed security services partners,” stated Rick Miller, General Manager of the Americas at Trustwave. “Working with leading technology distributors like AVANT is a core growth strategy for Trustwave as we continue to offer customers compelling and effective solutions that help fight cybercrime. Avant’s fully-enabled and aggressive network of resellers and agents will extend our reach and help us to continue to meet the large managed security market opportunity before us.”

With this announcement, AVANT has also joined the Trustwave Partner Program. The Trustwave Partner Program delivers one of the industry’s most comprehensive portfolio of security products and services addressing business needs in the areas of threat, vulnerability and compliance management. In addition to security solutions, the program offers valuable resources to help partners launch sales and marketing campaigns and highly-accessible support to help ensure ongoing needs of customers are met. Trustwave offers multiple levels of engagement to give channel partners a wide range of collaboration options from simple referrals to joint planning for the development of mutually beneficial relationships.

About AVANT Communications

AVANT Communications is a channel sales enablement company and the nation’s premiere distributor for next generation technologies. AVANT adds unique value with its focus and expertise in channel sales assistance, sales training, sales guidance, and sales tools to fuel IT services business growth. From complex cloud designs to global wide-area network deployments, AVANT sets the industry standard in enabling its partners and clients to make intelligent decisions about services, technology and cost-effective communications. For more information, visit Follow us on and

Market Impact for AVANT
Nikolett Bacso-Albaum
[email protected]